Course at a Glance

Wine Immersion
July 22
Registration closed

Wine Immersion

31164: Registration closed

Take your wine education to the next level with a dynamic one-day Wine Immersion course. This is a deep dive into the fundamentals of everything you need to know about wine and the wine industry.


  • How wine is made 
  • How a vineyard thrives
  • How wine makes it to market
  • How to articulate flavors and aromas in wine

This course is presented by three local wine educators with many combined years of experience working in the wine arena. 

Local winemaker and winegrower, Wil Franklin, who earned both is B.S. and M.S. at Humboldt, kicks off the day with a lecture about how wine is produced starting with where it all begins -- in the vineyard. Part two of Wil’s presentation drills into the processes of making wine.

The next segment of the day is devoted to understanding the business side of wine. Elizabeth Hans McCrone, wine industry journalist and former public relations Cal Poly Humboldt lecturer, takes us into the complicated but fascinating world of the business of wine with a look at compliance, wholesale, direct-to-consumer, retail, and marketing.

The day will conclude with a comprehensive tasting flight with your guide, Pam Long. Pam’s wine industry background includes national sales and marketing, tasting room management, and wine judging. Her lecture will focus on palate development. Be prepared to swirl, sniff, sip, and spit! You’ll also walk away knowing how to systematically analyze wine and compose tasting notes based on what you see, smell and taste.

Saturday, July 22 • 10 a.m. -5 p.m.
(Please check in 9:15-9:45 a.m.)
Fieldbrook Winery, Fieldbrook, California
$185 (includes lunch, tastings, and snacks)

Wil Franklin

Wil Franklin

Wil Franklin received his B.S. and M.A. at Humboldt State University in botany and mycology. He taught botany and biology at Bryn Mawr College in Pennsylvania, while also working in wine imports and retailing. Wil is the winemaker and vineyard manager for Trinity River Vineyards and Stargazer Barn in Humboldt County.


Elizabeth Hans McCrone in vineyard

Elizabeth Hans McCrone

Elizabeth Hans McCrone has an extensive background in media, public relations, teaching and wine education. She holds a master’s degree in broadcast communication arts, a bachelor’s degree in journalism and a certificate in wine studies. She taught in the HSU Department of Journalism and Mass Communications as adjunct faculty for 17 years. Elizabeth first discovered her passion for wine in Sonoma County, where she worked at Francis Ford Coppola and Virginia Dare wineries as a tasting room associate, trade tour host, wine club ambassador and wine educator for more than eight years. She is also a regularly published, independent writer for the Wine Industry Network, a prominent online wine trade publication. In 2017, Elizabeth brought her wine enthusiasm back to Humboldt County where she continues to write and teach about Vitis vinifera near and far. 


Pam Long

Pam Long

A former wine industry professional, Pam Long’s areas of expertise include wine education, wine judging, national and direct-to-consumer sales, event planning and hospitality management. She is currently studying for her master of wine diploma through the Wines & Spirits Education Trust (WSET).