With Elizabeth Hans McCrone
Explore new possibilities for making money while working in wine. Learn about creating a successful brand, building a loyal customer base, selling direct to consumer, and branching out beyond the Redwood Curtain with regional products. Class activities include presentations from world-class wine professionals, local winemakers, wine buyers and retailers, and a field trip to one of Humboldt County's most beautiful vineyards. Lunch and wine tasting are included.
TBA, SPRING 2021
Elizabeth Hans McCrone
Elizabeth Hans McCrone has an extensive background in media, public relations, teaching and wine education. She holds a master’s degree in broadcast communication arts, a bachelor’s degree in journalism and a certificate in wine studies. She taught in the HSU Department of Journalism and Mass Communications as adjunct faculty for 17 years. Elizabeth first discovered her passion for wine in Sonoma County, where she worked at Francis Ford Coppola and Virginia Dare wineries as a tasting room associate, trade tour host, wine club ambassador and wine educator for more than eight years. She is also a regularly published, independent writer for the Wine Industry Network, a prominent online wine trade publication. In 2017, Elizabeth brought her wine enthusiasm back to Humboldt County where she continues to write and teach about Vitis vinifera near and far.