Digital Marketing & E-Commerce Workshops for Small Businesses

 
 
 

Intro to Social Media

With Allie Heemstra

Do you have a business and you're self-employed? Learn how to get your name out there on social media. Come to this fun, low-key workshop on the basics of social media marketing. Best for people who want more confidence before they spend a lot of time or money trying to reach customers this way.

Tues., Jan. 14   •   5:30-7:30 p.m.   •   $30

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Get Searched & Found (Local Online Search)

With John Harper

Don't let your business stay invisible! Make sure customers find your business in local online searches. In this workshop you will learn how local search marketing works and how search engines, Google My Business, and customer review sites like Yelp affect your bottom line. For both new and experienced digital marketers.

Thurs., Jan. 30   •   5:30-7:00 p.m.   •   $30

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Get Loved (Online Reputation Management)

With Emanuel Rose

Get savvy about managing and responding to reviews of your business in Yelp, Google and more. With the tips and tricks taught in this workshop, you will learn how to take your online reputation into your own hands and make the review platforms work for you.

Thurs., Feb. 13   •   5:30-7:00 p.m.   •   $30

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Marketing Your Brand Online

With Bill Prescott

Learn creative and powerful ways to use social media to drive customers to buy online. This is a practical, interactive workshop for businesses that are already doing some e-marketing, but want to do better. Differentiate your product or service from the rest so you can grow sales.

Wed., Feb. 26   •   5:30-7:30 p.m.   •   $30

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Intro to E-Commerce

With Amy Fowler

Learn how to set up and grow a smooth-running e-commerce business. The instructor will walk you through which online sales platforms and website services are best for your business. You'll get an introduction to the services available for managing inventory, shipping, finances, and more. Take this workshop before E-Commerce Integration (below).

Thurs., Jan. 16   •   5:30-7:30 p.m.   •   $30

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E-Commerce Integration

With Amy Fowler

Learn how to integrate the front and back ends of your retail business with your e-commerce platforms. Learn how to make all aspects of your online business function as a cohesive whole: web site and digital marketing, customer support and order processing, shipping and inventory management, bookkeeping, and more. Best for business owners who are already selling online and preparing to grow.

Thurs., Feb. 6   •   5:30-7:30 p.m.   •   $30

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Digital Marketing Discipline

With Emanuel Rose

Increase prospects and sales by directing your e-marketing energy where it will generate real results. This workshop is for small business owners who are already in business and doing some digital marketing. Improve your day to day discipline: make the investment of time and money worth it!

Thurs., March 5   •   5:30-7:30 p.m.   •   $30

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Photography for Digital Marketing & E-Commerce

With Brandi Easter

Learn how to present and photograph your products for highest impact -- but simply, at home, and on a tight budget.

Fall 2019:

Thurs., Dec. 5  •   5:30-7:30 p.m.   •   $30 [Note: This date has changed since bulletin publication.]

REGISTER: FALL

Spring 2020:

Wed., March 11   •   5:30-7:30 p.m.   •   $30

REGISTER: SPRING

Build Your First E-Commerce Website

With Peggy Murphy

This is a hands-on step-by-step workshop led by a seasoned web developer and marketing expert. You will finish the workshop with your own low-cost e-commerce website. Please bring images, copy for your website, and your lunch.

Fall 2019:

Sat., Dec. 14  •   10 a.m.-2 p.m.   •   $50

REGISTER: FALL

Spring 2020:

Sat., March 28   •   10:00 a.m.-2:00 p.m.   •   $50

REGISTER: SPRING

Multimedia for Digital Marketing & E-Commerce

With Mike Dronkers

Go beyond still photos. Learn the basics of creating, editing, and using multimedia content to market your business, including videography, animation, and editing basics.

Tues., March 17   •   5:30-7:30 p.m.   •   $30

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E-Commerce Accounting

With Amy Fowler

Learn how basic accounting principles apply to e-commerce sales. What's different about the chart of accounts and bookkeeping set up? Manage fees and sales taxes. Use software integration and scheduled processes to efficiently manage your online retail accounting.

Thurs., Feb. 27   •   5:30-7:30 p.m.   •   $30

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Bookkeeping Bootcamps: Quickbooks Desktop Version

With Liz Ennis

Learn how to use Quickbooks Desktop for your business. Set up your database and understand how the system is put together. You must have your own Quickbooks version and bring a laptop or tablet. Good for owners who need help setting up an accounting system.

  •   1-5 p.m.   •   $50

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Bookkeeping Bootcamps: Quickbooks Online Version

With Michelle Lopez

Learn how to use Quickbooks Online for your business. Set up your database and gain an understanding of how the system is put together. The instructor will walk you through the process.

Fall 2019:

Tues., Dec. 10  •   5:308:30 p.m.   •   $50

REGISTER: FALL

Spring 2020:

Thurs, April 28   •   5:30-8:30 p.m.   •   $50

REGISTER: SPRING

Building Financial Projections

With Janet PePace

Learn how to use an interactive SBDC template to prepare cash flow projections, profit and loss projections, and more for your business loan application, investment pitch, or growth plan. This workshop is for small business owners who want to get a better handle on their financial statements and projections. Build your pro forma like a pro and get that loan or investment!

Wed., March 25   •   5:30-7:30 pm   •   $30

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Financial Savvy 1 for Business Owners

With Liz Ennis

This workshop is for small business owners, and their key managers, who want to get a better handle on their day to day financial controls, understand how to analyze their financial data to make better decisions, and make sure their bookkeeping is being handled correctly.

Thurs., Feb. 20   •   5:30-7:30 pm   •   $30

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Financial Savvy 2 for Business Owners

With Liz Ennis

This workshop is for small business owners, and their key managers, who want to get a better handle on their financial statements and it builds upon what was learned in Financial Savvy 1. Learn to analyze and interpret their financial data to make better decisions. Take this workshop after Financial Savvy 1.

Thurs., March 19   •   5:30-7:30 pm   •   $30

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Bookkeeping Basics for Business Owners

With Michelle Lopez

This workshop is for small business owners, and their key managers, who want to understand their bookkeeping better and maybe do some of it themselves. Learn to choose the best bookkeeping system for your business.

Tues., March 24   •   5:30-8:30 pm   •   $30

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HR Best Practices for Business Owners

With Kurt Barthel

Hiring for the first time? Trying to find the right balance of employees and contractors? This workshop helps business owners comply with the law, learn about new labor laws, create good policies and practices, and learn best practices for supervising employees to excellence. Quick references and go-to resources will be included.

Tues., Feb. 18   •   5:30-7:30 pm   •   $30

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Job Descriptions: Clarity for Everyone & How They Protect You

With Melinda Pedersen

Breathe some life into your job descriptions. Seasoned The instructor will walk you through how to create and use job descriptions to protect your employees and your business. Job descriptions provide a basis for employee reviews, salary increases, and setting goals. They serve as legal documentation that can be useful in the event an employee files a termination or discrimination lawsuit. In this workshop, we'll review the purpose and practicality of each section of a job description. If time allows, there will be a crash course in goal-setting.

Wed., Feb. 12   •   5:30-7:30 pm   •   $30

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Crafting an Employee Handbook to Reflect Your Culture & California Compliance Standards

With Melinda Pedersen

For most employees -- and unfortunately many employers -- the employee handbook is a grimy disregarded handout on the first day of employment. But it can give your employees a step-by-step guide to success, establish a code of conduct and a framework for managers to address misconduct. It is also your first line of defense against lawsuits or liability claims. When well drafted and used effectively, your handbook policies can help demonstrate that you are operating ethically and proactively for the benefit and safety of your employees and the public. The instructor will highlight key policies to include in an employment handbook and resources for creating them. Attendees will receive templates for the California compliant Discrimination and Harassment Free Workplace policy and the Equal Employment Opportunity Policy.

Wed., Feb. 5   •   5:30-7:30 pm   •   $30

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We Can Just Fire Them, Right? Best Practices for Voluntary & Involuntary Terminations

With Melinda Pedersen

Learn the legal aspects of ending an employee relationship and best practice for managing someone out the smart, ethical way. We'll review basic documentation to accompany employee resignations and well as checklists and tools that can help you defend unemployment insurance claims or wrongful termination suits.

Wed., Jan. 29   •   5:30-7:30 pm   •   $30

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Hire for Potential, Then Train Up

With Melinda Pedersen

Many employers, especially in rural Humboldt, struggle to find the perfectly qualified or ideal candidate for a new or existing position. In this workshop, you may be pleased to learn that hiring for potential rather than experience can be a stronger hiring strategy. 

Tues., March 10   •   5:30-7:30 pm   •   $30

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Employer Alert: What's New for California Businesses in 2020?

With Kurt Barthel 

Trying to understand the new laws on Independent contractors or other new HR laws for 2020? This workshop helps business owners comply with the law, learn about new labor laws, and create good policies and practices. The instructor will walk you through all the new changes for 2020. Quick references and go-to resources will be included.

Tues., Jan. 21   •   5:30-7:30 pm   •   $30

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