Building community through learning.
North Coast Small Business Development Center (SBDC) helps entrepreneurs and business owners start up, get financing, grow sales, hire employees, manage money, sell their business, buy a business, and more.
These Digital Marketing & E-Commerce workshops are brought to you in partnership between North Coast SBDC and Humboldt State University College of Extended Education and Global Engagement.
All classes are held at the Prosperity Center, 520 E St., Eureka.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.
Reasonable accommodation for individuals with disabilities can be arranged by contacting the College of Extended Education & Global Engagement at (707) 826-3731 or email firstname.lastname@example.org
You have a business or you're self-employed. You know you should 'get your name out there,' on social media. But where to start?
Come to this fun, low-key workshop on the basics of social media marketing. Best for people who want more confidence before they spend a lot of time or money trying to reach customers this way.
Thurs., Aug. 29 • 5:30-7:30 p.m. • $30
Increase prospects and sales by directing your e-marketing energy where it will generate real results. This workshop is for owners who are already in business and doing some digital marketing. Improve your day to day discipline: make the investment of time and money worth it!
Tues., Sept. 17 • 5:30-7:30 p.m. • $30
Don't let your business stay invisible! Make sure customers find your business in local online searches. In this workshop you will learn how local search marketing works and how search engines, Google My Business, and customer review sites like Yelp affect your bottom line. For both new and experienced digital marketers. The instructor is John Harper.
Tues., Sept. 3 • 5:30-7 p.m. • $30
Get savvy about managing and responding to reviews of your business in Yelp, Google and more. With the tips and tricks taught in this workshop, you will learn how to take your online reputation into your own hands and make the review platforms work for you. The instructor is John Harper.
Wed., Sept. 4 • 5:30-7 p.m. • $30
Learn creative and powerful ways to use social media to drive customers to buy online. This is a practical, interactive workshop for businesses that are already doing some e-marketing, but want to do better. Differentiate your product or service from the rest so you can grow sales.
Taught by marketing and media pro Bill Prescott.
Wed., Oct. 2 • 5:30-7:30 p.m. • $30
Learn from local e-commerce expert Amy Fowler (humboldthaberdashery.com) how to set up and grow a smooth-running e-commerce business.
Amy will walk you through which online sales platforms and web site services are best for your business. You'll get an introduction to the services available for managing inventory, shipping, finances, and more. Take this workshop before "E-Commerce Integration."
Wed., Oct. 23 • 5:30-7:30 p.m. • $30
Photography for Digital Marketing & E-Commerce
In this hands-on workshop, learn how to present and photograph your products for highest impact — but simply, at-home, on a tight budget. Taught by Brandi Easter, well-known local commercial photographer.
Tues., Oct. 29 • 5:30-7:30 p.m. • $30
Go beyond still photos. Learn the basics of creating, editing, and using multimedia content to market your business, including videography, animation, and editing basics (Canva, GIMP, Filmora etc.) This workshop is practical and interactive, so bring your laptop, pad, and smartphone. Taught by marketing and media pro Mike Dronkers.
Tues., Nov. 12 • 5:30-7:30 p.m. • $30
This is a hands-on step-by-step workshop led by a seasoned web developer and marketing expert. You will finish the workshop with your own low-cost e-commerce website.
Thurs., Dec. 12 • 10 a.m.-2 p.m. • $50
Local e-commerce pro Amy Fowler teaches you how to integrate the front and back ends of your retail business with your e-commerce platforms. Learn how to make all aspects of your online business function as a cohesive whole: web site and digital marketing, customer support and order processing, shipping and inventory management, bookkeeping, and more. Best for business owners who are already selling online and preparing to grow.
Tues., Nov. 5 • 5:30-7:30 p.m. • $30
Learn how basic accounting principles apply to e-commerce sales. What's different about the chart of accounts and bookkeeping set up?
Manage fees and sales taxes. Use software integration and scheduled processes to efficiently manage your online retail accounting. Taught by e-commerce expert Amy Fowler.
Thurs., Nov. 14 • 5:30-7:30 p.m. • $30
Learn how to use Quickbooks for your business. Set up your database and understand how the system is put together. You must have your own Quickbooks version and bring a laptop or tablet. Good for owners who need help setting up an accounting system. Taught by bookkeeping experts.
Tues., Dec. 3 • TBA: 4 hours • $50
Tues., Dec. 10 • TBA: 3 hours • $50