Explore new possibilities for making money while working in wine. Learn about creating a successful brand, building a loyal customer base, selling direct to consumer, and branching out beyond the Redwood Curtain with regional products.
Class activities include presentations from world-class wine professionals, local winemakers, wine buyers and retailers, and a field trip to one of Humboldt County's most beautiful vineyards. Lunch and wine tasting are included.
Elizabeth Hans McCrone
Elizabeth Hans McCrone has an extensive background in media, public relations, teaching and wine education. She holds a master's degree in broadcast communication arts, a bachelor's degree in journalism, and a certificate in wine studies. She taught in the HSU Department of Journalism and Mass Communications as adjunct faculty for 17 years. For the past several years, she has worked at Francis Ford Coppola Winery in Sonoma County as a trade tour host, wine family associate and tasting room associate. In addition, she is a writer for the Wine Industry Network, a prominent, online wine trade publication.